Information Search

Byron Gordon, SEO-PR, interviews Peter Maxmin, Bing’s Director of Online Search of the UK, European and African markets, about Bings insights into search patterns and behaviors of users in that part of the globe. Although users said they were pleased with search, the data shows, however, that only one in four queries were successful. People are re-querying or abandoning their initial search attempts as they are not getting to the result they want searching the first time and Bing sees this as an opportunity to provide better search results. Users are also performing tasks and sessions, not just individual querying, according to Peter, and Searchers are trying to identify and buy products. As a result, half of those queries studied by Bing are over 30 minutes in length as people try and perform tasks. Peter says search engines were not traditionally set-up to perform these types of queries and Bing wants to move forward in this direction and not just focus on featuring the top ten blue links. Peter then goes on to describe Bings introduction of visual search. Peter concludes that Bing can help users find things faster than using Google and find Information that is more relevant to their search.

Duration : 0:4:17

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