Information Search

The internet has made many businesses very rich, bringing products and services in to most consumers’ homes. But for every business that has made money there are many more, who dreamed of a dot com business, counting the money from a lost investment. The main factor of success is traffic, without visitors there just isn’t any business.

One way of driving traffic is pay per click marketing, but this has become expensive, so natural search rankings have become essential. So many businesses find themselves using the services of a SEO company to deliver the desired results, or that is the plan anyway.

This is when the client should learn that search engine optimisation is not tangible, a bit like putting money on that dead cert horse race. There have also been some inscrutable companies out there who say they know SEO, because they watched a training DVD 2 year ago. It is not surprising that many businesses no longer trust anyone who states they offer SEO services.

There has to be genuine search engine optimisation companies out there, otherwise very few large organisation would rank at all, who tend to say it as it is. Here lies a problem, because the head of many companies does not want to hear of the challenges of SEO, he just wants to hear the positives of why he is spending money, it can be very easy to tell him what he wants to hear and gain a contract. But no telling the truth of the realities of search can eventually backfire when the first Google update comes along and all good work is destroyed.

It may be worthwhile if you are looking for SEO services to ask what they have achieved with existing customers. Are the search terms they present really worth the money you are about to invest in them, or clearly are they trying to impress with easy Search terms. It may be worthwhile so set up key times when certain rankings should be achieved. It will take time for any SEO project, so having milestones will help both parties.

How they report to you is also something to consider. If it is a “we achieved x amount of links” and submitted articles to so many directories type report, then they are not results orientated, but work orientated. The truth is, sometimes you work hard to get links to a website, and other times 3 great solutions come at one with little work. It is not about the quantity of SEO work, but the quality that will get your results.

The quantity of links is often measured, but does not have as much credence as you might think, as quality is the main rankings driver. So measuring how much work has been done, nay keep the CEO happy, but in reality it should be the quality of search positions that makes the grade.

If you have decided SEO services is for you, first get evidence of previous work, did they achieve good results and how did they do it? Look at how they will report the work done, will it be based on results or on the time taken on the projects, remember SEO is about quality rather than the amount. A good company offering SEO services will tell you this, a poor one will focus on their spread sheets.

Learn more about website optimisation training. Stop by Mark Flanighan’s site where you can find out all about SEO courses and what it can do for you.